Owning indoor plants is becoming increasingly popular, be it for wellness, aesthetics or function. However, not everyone has a "green thumb" and these plant owners sometimes struggle with finding the right plants for their home and taking care of said plants. We set out to identify the key pain points of houseplant ownership and create a solution to help inexperienced plant owners buy/maintain their plants. Our final solution Blossom, is a smart device that allows the user to monitor their plant's status in real time. Using ambient notification or its accompanying app, Blossom notifies the user when any kind of care is needed (watering reminders, soil change, repotting, etc).
My Role: Interviews, surveys, sketching, Hardware prototyping, usability testing, project management
Timeline: 3 months
Tools: Adobe XD, Illustrator, Arduino IDE
Team: Grace Gaspardo, Manasee Narvilkar, Aparna Ramesh
How might we help inexperienced plant owners, buy and maintain house plants?
To gain insight into indoor plants and their care, we did background research on the demographics of plant owners and the important factors to consider when caring/buying a plant. Through our research we found that a high percentage of new plant owners are between the age of 18-34 (5/6 million new American gardeners in 2016) and that the popularity of urban gardens is growing. With this research we established our initial primary user profile.
Using our initial user profile, we recruited and interviewed 9 plant owners. We also visited shops that specialized in plant sales to gain some insight from selling staff (3 plant seller interviews). Our interview objectives were to answer the below questions about our primary user group:
We used affinity mapping to analyze our qualitative data and identified a few key themes.
what we found
Ideation and Validation
After analyzing our data through affinity mapping and identifying our key themes, we completed a walk the wall exercise to generate design ideas. These design ideas were then grouped into 8 design concepts which were then scored on feasibility, relevance and creativity. The top 3 concepts were further explored.
Concept 1 - Immersive experience to help with buying decisions
An AR app that helps users who are unsure about their ability to visualize a plant in a certain location, get an idea about the kind of care it might need and how easy or difficult it may be to maintain.
Concept 2 - In store installation to help with buying decisions
An in store kiosk that suggest plants based on user criteria and also shares plant details, care information and placement information.
Concept 3 - Physical device + mobile application for plant care
A smart device that tracks and monitors the plant and notifies the user through ambient notification and an app when care is needed.
Each concept had features that were focused on plant buying or maintenance and also addressed some or all of the key themes we identified through research. As a team, our strategy was to address all the major themes that emerged from our research across the three design concepts. One approach could have been to combine all of our ideas into one single massive solution, but we consciously avoided feature creep. Instead, we chunked ideas into logical clusters of practical products that our users might use. Each idea was scoped to ease specific user pain points with complementary features within them
To determine which concept to move forward with in our allotted timeframes, we sent out a survey to 39 respondents to determine what key features were a priority to users. The results were:
%70+ of participants were at least moderately confident in buying and maintaining of plants. However, more users overall felt more confident in buying than they did in maintaining
When it came to buying/deciding to buy a houseplant, the top 3 things users needed help with were:
Deciding which plant to get based on their criteria
Information on how to care for their plant
Information on the best placement for their plant at home
When it caring for an already owned house plant, the top 3 things users needed help with were:
Information on how to take care of their plant
Information on how to diagnose issues with their plant
Information on when something is wrong with their plant
94.8% of participant said they may/may not consider or would definitely consider buying an additional device for their plant but that if they did, they were only willing to spend $1-$10 per device.
Based on the above insights trending more towards a need for a care solution, we decided to prototype concept 3, the physical device and mobile app for plant care
Concept 3 aka Blossom is a smart sensor with an associated mobile application. The sensor is to be inserted into a planter and senses soil conditions (moisture and nutrient levels) as well as environmental conditions (amount of light and ambient temperature). These factors were chosen because of their importance in keeping a plant healthy and thriving. When conditions fall outside of a certain range, the user receives a notification via the app and through ambient light notifications on the sensor itself. The device emits a light, with the color of the light indicating the type of intervention needed. The user can then go through the app to get more detailed information.
The form of the device was modeled after Pycnosorus globosus, or billy ball, a type of daisy with a tall thin stalk and spherical head covered in yellow flowers. This form was chosen to keep within an organic aesthetic that would be visually unobtrusive to most plant types but still have some visual interest. The device has a stem with sensors for the soil on it and a textured spherical head with the light meter and thermometer. There’s also a Bluetooth transmitter housed within the head to communicate with the user’s mobile phone when they are within a certain proximity. Most of the interactions with the device are done through the app.
Blossom Device Prototype
Blossom App Prototype
1. Link Device to plant
User launches app and goes through the first run experience. Then, they follow a few steps to link their Blossom to their plant. User can either enter the plant name (if they know it) or the app can auto detect the plant using a picture. Upon identification, user then acknowledges if plant is properly identified or not and then links their Blossom.
2. View Plant’s status
User can get a high level view of all their plant in their garden. There they see each plants overall status and notifications. On the plant details page, they can view the specific metrics for a plant as well as get a historic view of the plants health trends
3. Address any plant issues
When an issue arises, the user gets a notification on their phone. Once clicked, they are directed to the details page of the relevant plant. There they can view specific details on the issue at hand ( in this case, the plant needs water) and mark the issue as addressed.